PORTFOLIO
I’ve always been a bit of a Swiss-army knife when it comes to creativity.
Growing up between Bob Dylan albums, the Simpsons and colorful crayons I developed a deep passion for creative expression very early in my life.
I never went to a film, design or music school or surrounded myself with many creatives, but this equipped me with a unique perspective and a set of traits that shape me to the colorful yet structured guy I am today.
Creativity has always been more than just a fun way to pass the time: I’ve known since I was young that I wanted to make a career out of it, even if it meant taking a huge gamble.
Today I feel deeply grateful and humbled making a living by what I love every day and to know that some people out there actually care about my work.
(And if you are interested: This 5 minute video goes into more detail on my life & portfolio.)
Have fun exploring a dozen very different examples of my ♥ for everything creative!
Video Production
I never learned how to do it, but I absolutely love producing videos!
STUGANG – Nur Weil feat. Alphonso Davies
Champions League winner (FC Bayern Munich) and captain of the Canadian soccer team Alphonso Davies wanted a music video for his rap project.
The result is 20+ million views across social media and extensive media coverage from some of the world’s biggest sports outlets.
JIREH – Petition
Activist Jiréh Emanuel is fighting against the use of the n-word. For his petition and campaign song, we created a powerful music video in tandem with a strategy focused on celebrity support.
After 125,000 Instagram video views and dozens of A-level celebrity endorsements, the petition received 15,000 signatures, making Munich the first German state capital to officially recognize the n-word as racist.
Video Essay
Video essays captivate me like few other forms of modern storytelling!
What is Edge Computing and why is it so Hyped?
Early on in my job as a digital content producer at Wayra, I suggested producing YouTube videos to capitalize on our knowledge in the tech industry.
This was a passion project: from writing the script and recording the voice-over to the animations – I loved it all!
The Rise & Fall of Group B
This is an undergrad project from 2018 about a legendary ’80s rallying era, which ended up as an 18-minute-long video essay detailing Group B’s spectacular rise and fall.
I was so into the topic, that I included 8 unique music compositions specifically produced for this video.
Ad Campaign
Fictitious for now, but hoping to add real campaigns here very soon!
Dyson
For a project at the University of Southern California I had to choose a client and design a campaign.
Being a lover of innovative consumer tech, I chose Dyson and created a ficticious campaign around Dyson’s first product launch 30 years ago.
> Click here!
Rivian
Another USC project, this time on one of my favorite companies, Rivian, for which I created a fictional Europe launch campaign.
The full press kit includes a creative brief, ad mockups, an infographic, a thought leadership piece & a news release.
> Click here!
Animation
Animations are time-intensive, therefore, I put extreme emphasis on workflow to create the most within the shortest time possible!
Financial Planning Gone Exciting!
Two great colleagues at Wayra created a fantastic financial planning excel template to help startups calculate their KPI’s.
The initial LinkedIn post gained way too little traction for the work they have put in, so I pushed for bolder content to generate more exposure!
> Click here!
Galactify
Venture Capital firm Wayra brought the productivity startup Galactify into the telecommunications giant Telefónica.
To show how that happened and how Galactify’s unique software works, I created this 1 minute advertising from scratch.
> Click here!
Music
Few things make me feel more alive than composing music in full flow!
Rooftop Joy Club
My just-for-fun music project: laid-back Tech House with a big squeeze of sunshine. To be released soon!
SOS Children’s Village
Atmospheric ambient music for non-profit SOS Children’s Village.
Academic
Lastly, and it may sound surprising, this long-haired guy actually really enjoys academic work, haha!
OpenAI
I am hugely interested in generative AI!
Using the strategic integrated planning model, I deconstructed the communication campaign behind OpenAI’s DALL-E 2 launch in a 15-page paper.
> Click here for the PDF!
Headspace
As a group of five we conducted qualitative and quantitative research to find out, how Headspace can further its communication strategies into climate change-related topics.
> Click here for the PDF!